Etihad Airways has been the principal sponsor of the Chennai Super Kings (CSK), one of the most popular teams in the Indian Premier League (IPL), since 2022. The partnership has been mutually beneficial, with Etihad gaining exposure to a large and passionate fan base in India, while CSK has benefited from Etihad’s financial support and global reach.
Here are some of the key aspects of the Etihad-CSK partnership:
- Etihad’s logo is displayed on the back of the CSK jersey. This gives Etihad significant brand exposure during IPL matches, which are watched by millions of people around the world.
- Etihad offers exclusive deals and promotions to CSK fans. This includes discounts on flights, hotel stays, and other travel-related expenses.
- Etihad sponsors various CSK events and activities. This includes meet-and-greets with players, fan contests, and giveaways.
- Etihad has launched a co-branded credit card with CSK. This card offers cardholders a number of benefits, such as rewards points on Etihad flights and CSK merchandise.
The Etihad-CSK partnership is a successful example of how a brand can use sports sponsorship to reach a target audience and achieve its marketing objectives.
